The Importance of Online Reviews for Your Business

bigimportanceofonlinereviewsBuilding up your online presence is of vital importance to your business. The simple fact is that increasing your visibility online means more traffic to your website and that means more leads. New business is the lifeblood of every business. A key part of generating that new business in this day and age means using every option that is at your disposal to generate more web traffic.

Online reviews of your business can and do have a profound impact on how consumers perceive your business. The notion that “no one pays attention to that kind of thing” couldn’t be any further from the truth. People most definitely pay attention to online reviews, but that is only one side of the equation.

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Effective Ad Campaigns for Any Budget

Effective_Ad_Campaigns_for_Any_Budget_bigIs the high price of advertising putting a crimp on your marketing budget? Have you spent scads of bucks on a direct mail campaign, only to be disappointed with the low response rate?

Advertising doesn’t have to be expensive. It doesn’t have to be a waste of money. It is no secret that the Internet and mobile phones have revolutionized the way consumers shop. Online shopping is BOOMING! And there are several good reasons that over 1 million businesses use Google AdWords to take advantage of this explosive trend. A few of those reasons are listed below.

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Lead Generation | Put Your Website to Work

lead-generation-put-your-website-to-big

If your website is a substitute for a Yellow Pages ad or nothing more than a static online business card, it’s time to put it to work.

Businesses just like yours are attracting and retaining new customers daily by following some basic web design principles. And they are doing it without ad campaigns, cold calling or other expensive and time-consuming methods. This article describes just a few of the many ways to put your website to work for you.
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Customer Focus for a Better Business Website

Young photographer at the studio doing some retouching

When was the last time you assessed the effectiveness of your website? Is it generating new customer leads? Contributing significantly to your sales? If not, you’re not effectively leveraging one of your most important marketing business channels.

The online marketing world is a dynamic environment. New technologies continually add to Internet marketing capabilities.User expectations and preferences in particular change quickly over time. Taking some time to review your website with a critical eye may prove to be an extremely worthwhile practice.

If you’re reluctant about redesigning your website, read this article; it might change your mind: http://bit.ly/1yH75ny 

Here are some website design factors to consider:

· User Experience The term “user friendly” has been around for a long time, but not everyone pays enough attention to the user experience. Internet marketing professionals, realizing the importance of the user experience are constantly researching the subject and implementing ways to optimize websites to attract, engage and involve users in a way that motivates conversions from browser to customer. If your site is designed with the user in mind, it will be a much more effective marketing tool. Users visit your site with an objective in mind. They are interested in gathering information, purchasing a product or engaging your services. So make sure you incorporate these website design principles.

· Loading Speed. Many times those cool looking flash animations or automatically loading videos are doing more harm than good. Typically, if your home page takes more than 1-2 seconds to load, the visitor will bail and find a better site. A slowly loading page will also negatively impact your search engine scores.

· Content and Organizational Hierarchy. As mentioned above, people who visit your site do so for a specific purpose. Typically, they are more interested in buying something than they are in learning about your board of directors. Think about what you are selling and what they are buying and prioritize your design and content accordingly.

· Navigation. Make it easy for users to find the information they are seeking without the necessity to click on multiple links. Don’t interrupt their browsing behavior with annoying pop up ads and surveys. Users find these devices annoying and you are slowing their path to a buying decision.

· Don’t Forget Mobile Devices. More people are accessing the Internet every day with smart phones and tablets. Typically, they are on the go and in a hurry. If your website design is a hassle to use on a mobile device, you are missing a huge and growing audience.

· Update Content. Don’t let your content stagnate. Search engines like fresh content and don’t rank sites highly if they don’t regularly refresh their content. Include content that relates to your offering, but is also of interest to your prospective customer. If your content is nothing but sell, sell, sell driven, you’re likely to turn a potential customer off. Regular blogs are a good way to keep your content up to date.

· Offer a Freebie or a Discount. If your visitors consider an offer valuable, it will increase the likelihood that they will offer some contact information in exchange. This is a simple and inexpensive way of building a valuable leads database for follow up email campaigns.
· Keep Your Registration Forms Simple. Don’t ask for too much information when people sign up. Most won’t take the time to complete a lengthy form. You can always follow up and learn more about a prospect through other means.

· Make it Interactive. Encourage interactivity and involvement by asking for comments on your blogs. Customers feel better about your brand if you connect and build a relationship.

· Solicit Feedback. Ask people to “rate this page” with a simple mouse click; the input might lead to needed improvements. A customer survey, when properly implemented in an unobtrusive way can provide valuable insight into buyer motivations.

These are just a few of the ways you can improve your website and make it a more important part of your marketing mix. Internet marketing pros can offer you many more cost-effective ideas that will really put your website to work for you and help you to grow your business.

If you’re looking to expand your business with the World Wide Web to generate leads, sign ups, Internet sales, or build brand awareness, visit us at www.webdesignanddevelopment.com.

We offer a complete Internet marketing solution including search and display, website design, graphic design, hosting and much more. Join the online revolution today with a FREE QUOTE for your online marketing needs at www.webdesignanddevelopment.com.

How to Manage Your Budget with Google Adwords

calculator and pen. plus button colored greenA lot of small businesses are missing out on great revenue-generating opportunities with Google Ads because they consider them to be too expensive.

Google Ads don’t have to cost an arm and a leg. In fact, they can be a highly cost effective way to grow your business and increase your profits. The key to minimizing costs and maximizing your return on investment with Google Ads is budget management. This post reviews some key ways to effectively manage the costs of a Google Ad campaign for the budget-conscious business owner.

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Key Word Strategies for Better Online Marketing ROI

keyword target

Most business owners recognize that the function of key words is to drive traffic to a website, but not all understand overall strategies employed by specialized Internet marketing pros.

Following a few basic principles for key word selection will improve your choices and results.

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