Building up your online presence is of vital importance to your business. The simple fact is that increasing your visibility online means more traffic to your website and that means more leads. New business is the lifeblood of every business. A key part of generating that new business in this day and age means using every option that is at your disposal to generate more web traffic.
Online reviews of your business can and do have a profound impact on how consumers perceive your business. The ...
Is the high price of advertising putting a crimp on your marketing budget? Have you spent scads of bucks on a direct mail campaign, only to be disappointed with the low response rate?
Advertising doesn’t have to be expensive. It doesn’t have to be a waste of money. It is no secret that the Internet and mobile phones have revolutionized the way consumers shop. Online shopping is BOOMING! And there are several good reasons that over 1 million businesses use Google AdWords to take advantage of t...
If your website is a substitute for a Yellow Pages ad or nothing more than a static online business card, it’s time to put it to work.
Businesses just like yours are attracting and retaining new customers daily by following some basic web design principles. And they are doing it without ad campaigns, cold calling or other expensive and time-consuming methods. This article describes just a few of the many ways to put your website to work for you.
If you’re interested in lead-generation servi...
When was the last time you assessed the effectiveness of your website? Is it generating new customer leads? Contributing significantly to your sales? If not, you’re not effectively leveraging one of your most important marketing business channels.
The online marketing world is a dynamic environment. New technologies continually add to Internet marketing capabilities.User expectations and preferences in particular change quickly over time. Taking some time to review your website with a critic...
A lot of small businesses are missing out on great revenue-generating opportunities with Google Ads because they consider them to be too expensive.
Google Ads don’t have to cost an arm and a leg. In fact, they can be a highly cost effective way to grow your business and increase your profits. The key to minimizing costs and maximizing your return on investment with Google Ads is budget management. This post reviews some key ways to effectively manage the costs of a Google Ad campaign for the ...
Most business owners recognize that the function of key words is to drive traffic to a website, but not all understand overall strategies employed by specialized Internet marketing pros.
Following a few basic principles for key word selection will improve your choices and results.
Start with Your Audience
Any good marketing strategy starts with the customer. The more you know about your customer, the better your chances of crafting messages that connect to your audience. The same is true of...
